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MEADOWHALL SAID...

“dmbgroup host our database of Go Shop customers which forms a key element of our marketing strategy. By giving us access to our data in a simple to use desktop interface, their CRM and communications platform, Connect, allows us to very quickly produce customer counts, look ups and data extracts to run our campaign activity.

The recent addition of mapping functionality allows us to instantly identify our customer penetration rates within our standard catchment classifications around the Centre either for the database as a whole or for segments we select from it.”

 

Marketing Director
Meadowhall Shopping Centre