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DATA DRIVEN MARKETING

Your customers are different and recognising these differences is the key to maximising engagement and generating value. The process starts with cleaning, understanding and making your data accessible.

 

Then by using your data effectively, within personalised relevant communications, we’ll deliver more sales and happier customers.

DATA

HOSTING

Secure, accessible and organised data management.

DATA

CLEANSING

Remove deceased/goneaway contacts for a cleaner database.

ANALYSIS & AUDITING

Regular reviews of data health and campaign performance.

 

PERSONALISED COMMUNICATIONS

 

Build meaningful personalised communication strategies. 

DOOR DROP MARKETING

Targeting, catchment analysis and customer acquisition.

TEST & LEARN STRATEGY

Know what works and what doesn't to maximise success.

OUR SERVICES INCLUDE:

USING YOUR DATA EFFECTIVELY

Many organisations collect data from multiple touch-points: online orders, newsletter sign ups and physical sales to name a few. We’ll help you to pull all of your data together into a clean, organised and accessible single customer view. From this foundation we'll generate valuable insight and a highly personalised communication strategy using the channels your customers prefer, in a language that they'll understand. 

We know it works and we'll be able to show you. Our structured test and learn approach is fully accountable and enables us to identify exactly what return you make on your investment.

 

And, with GDPR and PECR legislation coming into force in recent years, it's now more important than ever that your data and records are properly organised and updated.

OUR CLIENTS SAY...

"dmbgroup are not afraid of challenging the conceived wisdom's when it comes to the ins and outs of direct marketing."

Martin Evans

Managing Partner (The Tourism Business)

 

"dmbgroup always have innovative solutions and find a way to make things happen."

Morrisons

 

IS YOUR DATA CLEAN & ACCESSIBLE?

If you need help to organise your data talk to us about a FREE data audit. We’ll take a look at the data you have and the data you are collecting and we’ll advise upon how we can help you to maximise its value.
From there, we can discuss building a behaviourally driven personalised contact strategy between you and your customers. We know it works because our tried and tested approach is built around testing and accountability.
GETTING MORE CUSTOMERS
Not only can we help you to generate more value from your existing customer data. We can also help you to find and target your best prospects.
 
Talk to us about our prospect data and how we can help you to build your customer base.

GET YOUR FREE DATA HEALTH CHECK

Clean customer data helps you to maximise the value of your marketing campaigns and maintain brand integrity, but not everybody keeps their data clean, accessible or easily understandable.

 

Speak to us for your FREE data healthcheck today.