Proposition delivery
Customers like to receive information that is to their benefit and advantage. If they don't wish to receive it, our view is that we shouldn't waste time and money sending it. On the other hand it is our job to persuade them both to want it in the first place and subsequently act upon it. This involves two basic elements...
1. Being clear about the benefit of information
2. Specifying their preferred method of communication
dmbgroup provides access to all available communication routes which ensures your communication is clear, controlled and consistent:
• Telephone
• SMS
• Web
• Press
Is it coincidental that one of the few retailers to have embraced direct marketing as an integral part of its strategy has doubled its market share since
doing so.