Loyalty Programmes


Are you looking for innovative ways to reward your customers in a way that builds loyalty?

Building and consolidating relationships with customers is vital in today’s competitive environment. Effective customer loyalty programmes can enhance your customer experience and increase customer understanding.

dmbgroup design and manage successful loyalty schemes for blue chip companies and SMEs that deliver real value to the customer and bottom line profit and understanding to the business.

Loyalty can’t be bought, it has to be earned

Perhaps you already have a loyalty programme and are looking for ways to deliver a better return on investment.

We know that simply launching a card and collecting some data is not enough. A successful loyalty scheme relies upon meaningful regular communication with your customers and realising the value of the data you collect.

We combine over 25 years’ expertise in customer management to enable marketing decision makers to convert every interaction with their customers into a single customer view with valuable insight and actionable business information.

Our fully managed customer loyalty scheme service includes:

  • Strategy and planning
  • Customer data management
  • CRM system enhancement and development
  • Loyalty card production
  • Multi channel communication management
  • Campaign analysis and reporting
 

How dmbgroup adds value:

Incentives that work
  • Achieve better ROI through low risk proposition testing
  • Turn your customers' every day interactions into a rewarding experience
  • Incentivise and reward your customers and secure repeat business
Insights that deliver understanding
  • Gain insight into and understand your customers’ behaviour, motivations and preferences
  • Predict what customers are likely to do next from their behavioural patterns
  • Design effective strategies to acquire, retain and grow profitable customers
Influence customer behaviour
  • Influence your customers’ behaviour and achieve exceptional customer satisfaction
  • Deliver highly targeted offers and communications guided by your enhanced customer understanding
  • Build a 1-to-1 customer relationship to ensure better-targeted communications and loyalty growth