Data Hygiene

Reduce wastage and improve results with clean and accurate data

Access to clean and accurate data is essential if you are looking to acquire new customers or to develop existing relationships through direct marketing channels.

We’ll work with you to achieve a cost effective data hygiene strategy using the Royal Mail's Postal Address File (PAF) to improve address quality and deliverability as well as their National Change of Address (NCOA) database to update files with correct forwarding addresses.

We also use Mortascreen and the six most comprehensive suppression databases to remove deceased customers and suppress goneaways, leaving all your customer data targetable whilst protecting your brand image from unnecessary distress caused to relatives of the deceased.

To confirm how clean and accurate your customer data is, take advantage of our free data health check. We’ll send you a report within 48 hours with the results including associated costs to carry out the data hygiene work.

For a full list of our data hygiene services please contact us today.