Yorkshire’s famous Meadowhall shopping centre wanted to reduce the issues its marketing team had accessing their customer database

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“Connect is an invaluable tool which helps us to plan and implement our customer communications programme quickly and profitably”.

“dmbgroup host our database of Go Shop customers which forms a key element of our marketing strategy. By giving us access to our data in a simple to use desktop interface, their CRM and communications platform, Connect, allows us to very quickly produce customer counts, look ups and data extracts to run our campaign activity.

The recent addition of mapping functionality allows us to instantly identify our customer penetration rates within our standard catchment classifications around the Centre either for the database as a whole or for segments we select from it.”

Richard Pinfold - Marketing Director
Meadowhall Centre Ltd


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