“I am happy to say they were a joy to work with.”
"dmbgroup provided McDonald's with a fully managed service for our Employee Discount Card scheme which covered all our UK staff, over 80,000 of them.
With around 1,200 UK restaurants – over half of which are franchised – it is essential that all employees get their card on time and new joiners can be provided with a card quickly and easily.
I was very impressed by their development and management of an online card ordering service for all our franchised restaurants. This made the ordering process for these restaurants much more efficient, saving time and reducing errors. In addition, it provided straightforward management of all new joiners and gave us immediate access to a number of necessary reports from a database.
Once the orders were complete, dmbgroup managed the print, production and distribution of the cards to each individual restaurant; in itself certainly not an easy logistics exercise.
dmbgroup's support and efforts significantly increased the efficiency of the ordering and production process whilst reducing the cost of production and distribution. In addition, their full service support and real time, automated systems reduced the need for any significant involvement on our part in the operation. Their attention to detail, swiftness of response and understanding of our requirements was always spot on and I am happy to say they were a joy to work with”.
Neal Blackshire - Benefits and Compensation Manager
McDonald's Restaurants Ltd
Challenge
McDonald's needed a partner who could deliver a fully managed solution for their employee discount card scheme that would speed up the ordering and distribution of employee cards to agreed SLAs with full audit trails.
Insight
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Being able to easily manage up-to-date data, ensured ex-employees were removed and new ones added in a timely fashion was critical to the effective management of the scheme.
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Providing a secure online ordering solution for franchised restaurant managers freed up internal resource whilst giving managers the ability to order new cards quickly and easily.
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Accurately combining data supplied from head office in a standard file layout ensured a single database of eligible employees was maintained.
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Having sight of franchisee card orders highlighted any potential abuses of the scheme to head office.
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Providing head office with the ability to allocate new franchisees and remove old ones helped keep the information up to date and usable.
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Including error controls to avoid duplication of orders ensured greater accuracy and limited wastage.
Deliverables
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Up to 5 data files a month from head office were consolidated and imported into our secure online card scheme management platform - dmCards.
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All Franchised restaurant managers were given secure access to their own restaurant employee names to manage new card requests and leavers when required.
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Monthly card production runs for new employees were managed for all 1,200 UK restaurants with a bi-annual renewal to all 80,000 eligible staff.
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A complete audit trail was available to all administrators so all orders made by restaurant managers were visible to head office.
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Data logs were maintained at every stage to ensure accuracy.
Results
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80,000 employees and over 1,200 restaurants were successfully migrated onto our card scheme management platform.
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McDonald's HR and franchised restaurant managers were able to access a clean and secure database of employees 24 hours a day/7 days a week for card ordering and management requirements.
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dmbgroup produced and dispatched personalised cards every month to head office and franchised restaurants and managed a bi-annual renewal for all 80,000 eligible employees using a newly designed card.